Case study 01 · Sports · Concacaf Nations League 2026/27

Reggae Boyz — Nations League 2026

Campaign Photography & Real-Time Visual Execution

Jamaica's number 9 chases a dropping ball against the Honduras captain at the National Stadium in Kingston
DSC01359 · 28.09.26 · 19:49:03 · Jamaica v Honduras

Official visual coverage of the Reggae Boyz during the September 2026 Nations League window — documenting training, behind-the-scenes access, matchdays and supporter moments while delivering imagery for real-time digital and campaign use.

  • 8Days in Camp
  • 7Sessions
  • 2Matchdays
  • 3,704+Frames
The brief
Official visual coverage of the national team throughout the September window, ready for digital and campaign use.
The challenge
Document eight days of camp and two matchdays while delivering useful imagery inside a live communications schedule.
Our role
Photography, behind-the-scenes access, image selection, editing and real-time delivery for the team’s communications.
The execution
Cover training, arrivals, match action and supporters, then select frames for their emotion, clarity and potential use.
From capture → application
Original Ralmar frames appear in federation match graphics and club social posts. The examples below show the photograph, its graphic treatment and published uses.
The outcome
3,704+ frames across seven sessions and two matchdays, supplying a reusable body of imagery for live coverage and subsequent campaign content.
  1. 01The Assignment
  2. 02Behind the Scenes
  3. 03Matchday
  4. 04Photograph to Campaign
  5. 05Multiple Uses
  6. 06Real-Time Execution
  7. 07Visual Identity
  8. 08Impact

01The Assignment

Documenting more than 90 minutes.

The assignment was the complete visual story around the national team: training, travel, arrivals, warm-ups, match action, celebrations, personalities and atmosphere.

Camp
22–29 September 2026, Kingston
Matchday 1
Jamaica 3–2 Guatemala · 25.09.26
Matchday 2
Jamaica 0–1 Honduras · 28.09.26
Venue
National Stadium, Kingston

One matchday, frame by frame — 25.09.26

  1. A Reggae Boyz player in the travel top walks the pitch before kick-off
    Pitch walk
  2. A Reggae Boyz player in the green training kit during the warm-up
    Warm-up
  3. The goalkeeper leads the team through the tunnel
    Tunnel
  4. Numbers 17, 16 and 11 line up for the anthem
    Anthem
  5. A Jamaica player strikes the ball in the first half
    First half
  6. Reggae Boyz players embrace after the equaliser
    Equaliser
  7. The team celebrates the winning goal together
    The winner
  8. A player shares a smile with a young supporter after the match
    The fans

02Behind the Scenes

Access creates story.

The strongest campaign imagery often happens before the whistle. The objective was to capture the moments supporters would not normally see and bring them closer to the team.

A smiling player in headphones as the squad leaves the team hotelHotel departure
28.09.26 · 16:49
A player looks up at the National Stadium during the pitch walkPitch walk
25.09.26 · 17:18
A smiling Reggae Boyz player in training kitTraining
27.09.26 · 09:19
Players walk out of the tunnel in their warm-up topsThe tunnel
28.09.26 · 18:15

03Matchday

Capturing the moment.

Action, emotion, identity and story, selected as one narrative rather than a record of the match.

A Jamaica attacker drives forward with a Honduras defender behind himA · Action
f/2.8 · 1/1600 · ISO 3200 · 197mmDSC01250 · 19:29
Reggae Boyz players hold each other in celebrationB · Emotion
f/2.8 · 1/1000 · ISO 3200 · 157mmDSC09408 · 20:13
The name and number on the back of Cephas, number 20C · Identity
f/2.8 · 1/1000 · ISO 3200 · 75mmDSC01065 · 19:01
A supporter in the stands wearing the Jamaica jersey and yellow sunglassesD · Story
f/2.8 · 1/500 · ISO 3200 · 93mmDSC09211 · 19:56

National Stadium, Kingston · Matchday 1, 25.09.26 · Matchday 2, 28.09.26

04From Photograph to Campaign Asset

From photograph to campaign asset.

01 / Original Ralmar photograph

The Reggae Boyz line-up photographed on the pitch at night, with open space above the playersNegative space → headline
DSC01055 · 28.09.26 · 19:00:59

02 / Federation campaign graphic

The Jamaica Football Federation's Thank You graphic, built on the same line-up photograph
Jamaica Football Federation · official post

03 / See the published federation and club uses ↓

The photographs were not created to live only in a gallery. Images were intentionally captured with composition, negative space, emotion and player positioning that allowed them to become versatile assets for official match graphics and digital campaign content.

05Multiple Uses

One moment. Multiple touchpoints.

Frames from the same Matchday 1 celebration sequence appeared in the federation’s half-time graphic, its Player of the Match post and a Luton Town FC club post. The photographs shown capture the same moment; the frame selection varies between uses.

Jamaica's number 8 celebrates with his hands cupped to his earsThe moment
DSC09074 · 25.09.26 · 19:39:57
  • Half-timeJamaica Football Federation
    Federation half-time graphic using the celebration photograph
  • Player of the MatchJamaica Football Federation
    Federation Player of the Match graphic for Kasey Palmer using the celebration photograph
  • Club postLuton Town FC
    Luton Town FC post using the celebration photograph

Across the campaign

Federation starting line-up graphic
Starting XI
Federation next-match graphic
Next match
Federation sponsor graphic
Sponsor
Charlton Athletic post using a Ralmar photograph
Charlton Athletic

06Real-Time Execution

Shot. Selected. Delivered.

Sports content moves quickly. Imagery was captured, selected, edited and delivered inside the live matchday environment, so content could be published while the conversation was still happening.

1Shot — seven frames from one sequence, 20:40:52–20:40:53

  1. Frame 1 of seven in one sequence
    DSC09529
    20:40:52
  2. Frame 2 of seven in one sequence
    DSC09530
    20:40:52
  3. Frame 3 of seven in one sequence
    DSC09531
    20:40:52
  4. Frame 4 of seven in one sequence
    DSC09532
    20:40:52
  5. Frame 5 of seven in one sequence
    DSC09534
    20:40:52
  6. Frame 6 of seven in one sequence
    DSC09535
    20:40:52
  7. Frame 7 of seven in one sequence, the selected frame
    DSC09538
    20:40:53

2Selected 3Delivered

The selected frame: Jamaica's number 20 carries the ball past Guatemala's number 19Selected
DSC09538 · 25.09.26 · 20:40:53
The federation's full-time graphic, Jamaica 3 Guatemala 2, built on the selected frameJFF · Full time 3–2
Jamaica Football Federation · Jamaica 3–2 Guatemala
  • Fast turnaround
  • Consistent visual quality
  • Story-driven selection
  • Live social media integration

07Visual Identity

Building a visual identity.

Across training sessions, matchdays and behind-the-scenes coverage, the goal was one consistent visual language: strong colour, emotion, intimacy and national identity.

The goalkeeper punches clear in a crowded penalty areaDSC09011
Number 11 smiles in the team training topDSC08818-2
Number 11 takes on a Honduras defenderDSC01517
Number 17 takes a drink during a break in playDSC01939
Number 8 shoots under pressure from a Guatemala defenderDSC09258
Number 20 smiles on the touchline beside a ball kidDSC09786
A player bows his head in the warm-up top against the evening skyDSC00752
A player in the warm-up top under the stadium floodlightsDSC00818
A Jamaica player shields the ball from a Guatemala defenderDSC09482

08Impact

The final product.

A campaign where photography became part of the federation’s wider communication, helping tell the story of the players, the team and Jamaica.

5Clubs carried the images on their own channels

The federation feed

Federation match graphic built on a Ralmar photograph
Federation graphic built on a Ralmar photograph
Federation graphic built on a Ralmar photograph
Federation graphic built on a Ralmar photograph
Federation match graphic built on a Ralmar photograph
Federation graphic built on a Ralmar photograph

Carried by the clubs

Blackpool FC post featuring Ralmar photographs of the Reggae Boyz
Blackpool FC × JFF42.6K views
Wrexham AFC post featuring a Ralmar photograph from the Honduras match
Wrexham AFC1,351 likes
Walsall FC post featuring a Ralmar photograph
Walsall FC × JFF24.9K views
Luton Town FC post using the celebration photograph
Luton Town FCClub post

Counts as shown on the posts on 29.09.26. Charlton Athletic also ran the images.

A young supporter in a Jamaica jersey held up at the National Stadium
With the fans · National Stadium, Kingston · 28.09.26

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