Case study 05 · Entertainment · Live from Tortola, BVI
Vybz Kartel & Friends — Live from Tortola on CODA
Campaign Creative, Show Photography & Aerial Coverage
Vybz Kartel’s first international performance since his release went out live from Tortola on the CODA Network. Ralmar designed the campaign that carried the stream from countdown to curtain, then covered the night from the stage and from the air. CODA published our stage photographs with Vybz Kartel’s own account while the show was still streaming.
- 3Days of countdown
- 1Night, streamed live
- 13,024Likes on two show-night posts
- 98Comments on those posts
- The brief
- Make sure Vybz Kartel’s audience knew when, where and how to watch the show live from Tortola on CODA, then give show night content worth sharing.
- The challenge
- One night, one pay-per-view stream and an audience spread across the Caribbean and beyond. Every piece had to answer what, when and where to watch at a glance.
- Our role
- Campaign creative from the countdown to the we’re-live moment, show-night stage photography and aerial video of the event.
- The execution
- A countdown series in one visual language, a show graphic carrying the date, the platform and the order route, an FAQ piece, the we’re-live announcement and a platform push for the CODA app. On the night, photography from the stage and drone coverage from above.
- From capture → application
- Our stage photographs became CODA’s show-night posts, published in collaboration with Vybz Kartel’s account, while the campaign graphics carried the stream from countdown to curtain.
- The outcome
- A complete campaign set, aerial footage of the night and two show-night posts that drew 13,024 likes and 98 comments.
01The Assignment
One night in Tortola, watched far beyond it.
The show was sold as a pay-per-view stream, so the work began days before anyone took the stage: tell Kartel’s audience when it was, where to watch and how to order, then make the night look as big online as it felt in the crowd.
- Event
- Vybz Kartel & Friends
- Date
- Saturday 15.03.25
- Place
- Tortola, British Virgin Islands
- Broadcast
- Streamed live on the CODA Network, pay-per-view
02The Campaign
From countdown to curtain.
Three days out to lights-up, in one visual language. Each piece answered the question the audience had at that moment: when is it, where do I watch, how do I order, and is it on now?
03 / See the show-night posts and their numbers ↓
One visual language from the first reminder to the we’re-live post, so anyone who saw a single piece knew where the show was and how to get to it.
03Show Night
From the stage to the feed.
CODA posted our stage photographs while the show was still streaming, as collaboration posts with Vybz Kartel’s own account, putting the night in front of both audiences at once.
13,024Likes on two show-night posts
@thecodanetwork with @vybzkartel on Instagram
Counts as shown on the posts on 02.10.26.
Planning a live event?
Need a campaign that sells the show, and content that carries the night?
Campaign Creative · Show Photography · Aerial Video · Social-First Delivery
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